Dodo Au Go-Go is suddenly looking a bit different. After many years of plain white, adorned only with a couple of quirky fonts, a bit of a sea breeze has just come through. The reason for this breeze at this particular time is a bit convoluted but amusing to me, so I'm jotting it down here. In the spirit of doing everything backwards (what the Aussies would call "arts-end up" - except they wouldn't say 'arts', but you get my drift), now that the Falling into the Five Senses anthology is out, I've been trying to wrap my head about marketing for indie (independent/self-published/self-pubbed) writers. Helpful advice on Twitter from the forever-wonderful Sarah Brentyn pointed me towards the idea that a cohesive identity/brand across platforms is one of the helpful things you can do to make yourself more recognisable. This was a kind of first-step marketing task I could cope with. And so I started thinking about making the look of this Dodo blog more connec...